Innovative cleaning brand partners with actress and comedian Cecily Strong on a new campaign series celebrating a smart, effective way to tackle everyday messes just in time for holiday entertaining.

MIDDLETON, Wis., Oct. 21, 2026 /PRNewswire/ — Rejuvenate® brand, trusted in home cleaning and restoration products, has announced the launch of the new Rejuvenate® PowerMax™ Multi-Surface Spray Mop, a 3-in-1 cleaning system designed to simplify everyday floor care. Combining powerful cleaning performance with reusable microfiber technology, the PowerMax™ Multi-Surface Spray Mop allows consumers to sweep, mop, and scrub with one easy-to-use system.

To celebrate the launch, Rejuvenate® has teamed up with actress and comedian Cecily Strong for a new campaign showing how the right cleaning tools can make everyday messes easier to tackle, especially as fall routines pick back up and holiday entertaining approaches.

“With the Rejuvenate® brand, we have a significant opportunity to address a gap that current options do not fulfill, making floor care easier while delivering strong performance,” said Kevin Harshaw, Vice President of Marketing – Home & Garden, Spectrum Brands. “The new PowerMax™ Multi-Surface Spray Mop reflects exactly what consumers are asking for: a versatile, high-performing cleaning system that’s simple to use, delivers exceptional results and offers long-term value through its reusable mop pad design with a refillable cleaning cartridge.”

Designed for today’s busy households, the PowerMax™ Multi-Surface Spray Mop eliminates the use of buckets and the ongoing cost of disposable systems. In the campaign, Strong brings her signature humor to a universal truth: cleaning may not be anyone’s favorite activity, but having the right tools can make all the difference. To watch Cecily Strong’s campaign video, visit Rejuvenate® brand’s YouTube channel.

“As a new mom, my priorities and outlook on life have changed in so many ways. Even down to the way I handle mess at home, so partnering with the Rejuvenate® brand is such a natural fit,” Strong said. “The PowerMax™ Multi-Surface Spray Mop makes it easy to tackle everything from toddler mealtime disasters to muddy paw prints, and the reusable washable pads are one less thing I have to think about. Anything that helps me get back to my family faster is something I can get behind.”

The Rejuvenate® PowerMax™ collection, including the PowerMax™ Multi-Surface Spray Mop, PowerMax™ Multi-Surface Sweeper Mop and PowerMax™ Multi-Surface Floor Cleaner, is now available in-store and online at leading retailers, including Walmart, Target, Home Depot, Menards and Amazon. To learn more, visit rejuvenatecleaning.com. 

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings is a home-essentials company with a mission to make living better at home. We focus on delivering innovative products and solutions to consumers for use in and around the home through our trusted brands. We are a leading supplier of specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, shaving and grooming products, personal care products, and small household appliances. Helping to meet the needs of consumers worldwide, Spectrum Brands offers a broad portfolio of market-leading, well-known and widely trusted brands including Tetra®, DreamBone®, SmartBones®, Nature’s Miracle®, 8-in-1®, FURminator®, Healthy-Hide®, Good Boy®, Meowee!™, Omega One®, Spectracide®, Cutter®, Repel®, Hot Shot®, Rejuvenate®, Black Flag®, Liquid Fence®, Remington®, George Foreman®, Russell Hobbs®, BLACK + DECKER®, PowerXL®, Emeril Lagasse®, and Copper Chef™. For more information, please visit www.spectrumbrands.com. Spectrum Brands – A Home Essentials Company™.

Media Contact: 
Alexa Nikiforou
rejuvenate@meetprompt.com.

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SOURCE Rejuvenate