Clay and Marketbridge Partner to Modernize Enterprise Go-to-Market Execution for B2B Organizations
Partnership Connects More Meaningful Buyer Intelligence with Strategy, Measurement and Revenue Orchestration at Scale
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BETHESDA, Md. and NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) — Marketbridge, the Growth Company for Business, and Clay, the leading GTM infrastructure platform, today announced a strategic partnership that will help large enterprises transform buyer intelligence into coordinated revenue action and measurable growth.
The partnership unites Clay’s data enrichment and orchestration platform with Marketbridge’s expertise in brand-to-demand and go-to-market (GTM) strategy, creative services, analytics, measurement, and organizational change. Together, both companies will help enterprises identify the buyer signals that matter and translate those signals into next-best actions and ultimately scale successful GTM programs.
Large enterprises have made major investments in intent data and artificial intelligence (AI) without realizing measurable returns. Adding more technology and data will not solve that problem.
The Commercial Display and IT Solutions division of LG Electronics USA is working with Marketbridge to pilot a Clay-powered workflow that turns Influ2 engagement signals into timely, personalized sales action.
“We are excited about this new workflow solution because by connecting previously manual steps, we’re expecting to reduce speed to lead from one to two weeks to one business day—while improving data quality, buyer reach, and sales engagement,” said Paul Vitellaro, LG Electronics USA’s Head of B2B Marketing Communications, Campaigns and Branding.
“By combining Clay’s flexible infrastructure with Marketbridge’s strategy and measurement solutions, we help enterprise organizations prove value quickly and then build a repeatable, scalable approach to growth,” said Marketbridge CEO Bob Ray.
Clay enables companies to create highly customizable signals by drawing on a broad range of data sources and applying AI to research enrichment and workflow orchestration. This allows enterprises to move beyond conventional web-intent data and uncover less obvious buying triggers tailored to their markets, customers, and growth strategies.
Marketbridge complements these capabilities with strategic audience and ideal customer profile development, analytics, performance measurement, activation planning, and marketing campaigns, creative and content.
“Clay is GTM infrastructure. Marketbridge brings the strategy and the operators to run it,” said Becca Lindquist, Global Head of Sales at Clay. “Enterprise teams do not need more signal, they need help taking action to drive their business forward. That is what this partnership is built to do.”
A Flexible Path from Initial Use Case to Enterprise Scale
Clay and Marketbridge will work with clients to identify a high-value initial use case, establish measurable proof of value, and create a roadmap for expansion. From there, organizations can then apply the same foundation to a broader portfolio of sales and marketing opportunities without rebuilding their technology strategy or renegotiating each new use case.
Joint solutions will help enterprises:
- Develop custom buyer signals that extend beyond traditional intent data
- Improve ideal customer profile and account prioritization strategies
- Convert intelligence into coordinated, next-best-action sales and marketing plays
- Activate opportunities across B2B, small and midsize business, and large enterprise segments
- Measure performance and connect go-to-market activity to business outcomes
- Forecast and prioritize platform consumption
- Scale successful programs across business units, regions and custom segments
- Align technology adoption with the necessary people, processes, and organizational changes
“Our joint solutions are ideal for large, complex organizations that have invested heavily in data, technology and AI but have not yet operationalized those investments across their go-to-market functions,” said Ray. “It offers a better route to both isolated AI experimentation and incremental optimization of legacy systems: a practical modernization path focused on speed, flexibility and measurable impact.”
About Marketbridge
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial, and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/
About Clay
Clay is the infrastructure that go-to-market teams use to build their revenue system. It unifies all of a company’s customer and market data with third party data from 200+ data vendors, lets you orchestrate any sales or marketing play, and deploys GTM agents that research, prioritize, and take action. Clay customers can execute any creative GTM idea to grow their company to its full potential.
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